MedTech Launch Guide
    Education Hub for Founders
      Roadmap/01 · IP Protection02 · Regulatory Pathway03 · Clinical Evidence04 · Reimbursement05 · Cybersecurity06 · Business Model07 · Go-To-Market
    Step 04 of 7 · Roadmap

    Reimbursement

    Coding, coverage, payment - the three legs every payer requires

    When to start
    Before the pivotal clinical study; in parallel with regulatory pathway selection
    Duration
    CPT Cat I: 24–36 months · NCD: 9–12 months · Commercial coverage: 6–18 months per payer
    Indicative cost
    USD 100K–500K (consulting + dossier) before payer engagement

    FDA clearance grants the right to sell. CMS coverage determines whether anyone will buy. Reimbursement strategy needs to start at the same time as the clinical trial - not after clearance - because CPT applications take 18–36 months and coverage determinations require evidence already in the literature.

    The three legs

    Coding: Does a CPT/HCPCS code exist for the procedure? Coverage: Will Medicare and commercial payers pay for it? Payment: At what rate? Missing any leg means you have an FDA-cleared device that nobody can bill for.

    Choose your code strategy

    Category III CPT (temporary tracking) is faster but does not guarantee payment. Category I requires demonstrated widespread use and is the prerequisite for predictable national reimbursement. HCPCS Level II covers products and supplies where CPT doesn't fit.

    Use TCET if eligible

    FDA-designated Breakthrough Devices can apply for CMS's Transitional Coverage for Emerging Technologies - time-limited Medicare coverage paired with evidence development. Materially shortens the gap between clearance and revenue.

    Previous
    Clinical Evidence
    Step 03 · IDE, IRB, ClinicalTrials.gov - generate the data FDA and CMS both want
    Next
    Cybersecurity
    Step 05 · FD&C Act §524B - premarket package + lifelong postmarket plan